New residential complex in Business Bay

UPside by SRG Holding Limited

Luxury apartments in Dubai
from $262.000

SRG Holding Limited is pleased to announce the launch of their new project, UPside, located in the Business Bay district. This new project will consist of 29 floors and offer stunning views of the city.

The payment plan for UPside will consist of a 27% down payment and 75% installment payment during the construction period, with the possibility of payment after the project is completed. The total cost of apartments in UPside starts from $261,649.

Each apartment in UPside will be equipped with a smart home system and have a unique interior. The bathrooms will be designed in Italian style, giving them a special charm.

Construction of the UPside project is currently underway and is planned to be completed in May 2023. If you are looking for modern housing with stunning views of the city, take a look at UPside by SRG Holding Limited in the Business Bay district.

Exceptional amenities
Swimming pool
Burj Khalifa view
Children's playground
Games room
Jogging track
Meeting place
Landscaped garden
Perfect location
15 minutes to Dubai International Airport
10 minutes to Burj Khalifa
10 minutes to Dubai Mall
12 minutes to Museum of the Future
Video review
Payment Plan
5% Upon reservation
10% Within 30 days of reservation
10% Upon completion of construction
25% In August 2023 upon completion of construction
25% In January 2024 upon completion of construction
25% In May 2024 upon completion of construction

Trakheesi Permit: 86299688

SRG Properties

SRG Properties is a subsidiary of one of Dubai’s leading family conglomerates, SRG Holding Limited. Main areas of focus:

  • construction and property management;
  • real estate investment;
  • hospitality business;
  • wholesale trade.

The hospitality division of the company partners with leading hotel operators including Marriott Sheraton Hotels & Resorts. Additionally, the conglomerate invests in real estate and private equity across international markets.


Offering tax-free salaries, convenient visa regulations and boasting a remarkably low crime rate, business-friendly Dubai is safe for families and offers a whole host of welcome activities. Excellent weather, golden beaches, azure seas, numerous shopping and dining experiences, an array of facilities for children and world-class infrastructure makes Dubai unique. Here’s why investment opportunities beckon:

  • More than 3 million residents and rising
  • Resurgent economy
  • High return on investment 
  • One of the most secure cities for gains through property investment
Prices and terms of payment
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